Taking a Look at Starbucks Coffee - 943 Words

The first Starbucks Coffee, Tea and Spice store was opened in 1971 in Pikes Place Market in Seattle by three academics; History teacher, English teacher and writer Zev Siegel, Jerry Baldwin and Gordon Bowker respectively. Apparently the name Starbucks came from Moby Dick, an American classic novel about the whaling industry in the nineteenth century, by Herman Melville. Instead of selling the drink that they are famous for today, Sarbucks initially only sold coffee making equipment and coffee beans. The rather brilliant idea and decision to sell drinks rather than just machines and beans was brought up by Howard Schultz who was then the Director of Retail Operations for the company after 10 years of operation. However, his idea wasnt in favour of the company entrepreneur as he wasnt successful in convincing them about the crazy idea. Hence in 1986, he started a chain of coffee bars which he called II Giornale as he went his own way. Just over a year after that, Siegel and the other t wo sold Starbucks to Howard Schultz who then renamed his coffee bar chain to Starbucks and swiftly started expanding. The Coffeehouse chain started spreading across the United States of America after conqueting Seattle and then internationally. Tokyo, Japan was the first destination outside North America that Starbucks had ventured internationally (Coffee.org, 2014). The first company logo was an image of a two-tailed mermaid on a wood-cut style design. Over the years, severalShow MoreRelatedTaking a Look at Starbucks Coffee891 Words   |  4 PagesStarbucks coffee is a well-known around100 years ago. in the 1970s , three Americans to turn it into a coffee shop signs to promote the spirit of America`s coffee, and since then, Starbucks coffee growing to recently the worldwide fascinating companries. Starbucks coffee using a unique way to make coffee, refresh resources, high quality coffee beans,environmental products and the different foods provided. As it able to keep a long-lasting, high value-added brands, strong culture backgroud, thoseRead MoreStarbucks Keeps It Brewing in Asia Essay example927 Words   |  4 PagesCase 2-1 – Starbucks Keeps it Brewing in Asia 1. There are several barriers facing Starbucks as they try to â€Å"teach† people to change their consumption habits from tea to coffee. The most obvious being that tea is the most common drink in China. The Chinese view tea to be both medicinal and beneficial, whereas coffee does not have the same value to the Chinese. In addition to this, one has to take into consideration the vast area of China; it would be very difficult to get coffee to the more ruralRead MoreMarketing Analysis : Starbucks s Marketing1152 Words   |  5 PagesAnalysis Starbucks is diversifying into other related industries including bottled water, and even the music retailing industry. When a customer enters a Starbucks, they get a wide choice of many different types of products. They provide bagels, souvenirs, pastries, yogurt, wraps, fruit, Frappuccino, Espressos, Tazo teas, and many other items. Starbucks uses contemporary design of all promotional, web-related, and other material to keep it appealing to young generations. This contemporary look and feelRead MoreStarbucks and Tips to Enhance its Business787 Words   |  3 Pagesattract the customers and make coffee such a huge and profitable business. 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As a result, Starbucks has the barrier of tradition in their wayRead MoreCase 1-1: Going Global Fast1582 Words   |  7 PagesCase Study 1-1 Starbucks- Going Global Fast Starbucks is one of the world’s largest success stories when it comes to the business world. What began as a little shop in Seattle has turned into more than a house hold name; it’s a name that everyone everywhere can associate with. Even if you have never stepped foot in a store, or don’t drink coffee at all you know the name. Starbucks has spread into global markets in the last few years, and with its U.S. ventures has been received very well, evenRead MoreCase Study for Starbucks1569 Words   |  7 Pages6. Evaluation of Starbucks social responsibility strategy? Is it sincere? In assessing Starbucks Social responsibility strategy, one would have to look at certain key elements of the strategy and what makes it a good strategy, a great strategy or even a poor strategy. One would have to ask question such as; * When was the social responsibility strategy adopted? * Did the social responsibility strategy contribute to Starbucks success? * Has the strategy been used to defeat more resourcefulRead MoreDescriptive Essay About Coffee Shop1671 Words   |  7 Pages Coffee, cafe, koffie, kahvi, caffe, otherwise known as the worldwide waker-upper made out of roasted beans. This special drink is a craving in the bright, early morning, or a regular 5 o’clock coffee time. Certain people believe roasting their coffee at home is a delicious morning tradition, and others do not want to deal with the uncertainties of technology, so going to the local coffee shop is perfect. For those coffee enthusiasts, there are two coffee shops that hold the key to Atlanta’s heart;Read MoreSummary : The Coffee Day 1489 Words   |  6 PagesCafà © Coffee Day was opened on July 11,1996, at Brigade Road, Bangalore, Karnataka in India. It is the biggest coffee chain in India founded by V.G. Siddhartha. Mr. Siddhartha had clear goals of becoming 2nd or 3rd place in the world of coffee business. It rapidly expanded to various cit ies in India; by 2013 it had 1,468 cafà ©s. CCD did not have that many challenges until Starbucks entered Indian market by partnering up with TATA. Starbucks is a leader in the world coffee business. Starbucks can takeRead MoreMarketing Analysis : Starbucks Inc.1679 Words   |  7 Pageswell-recognised retail coffee company, Starbucks Corporation. Starbucks has introduced numerous innovations over its long history. From its signature terms (like barista, venti, chai, Frappuccino ®) (Michelli 2007), the drive-thru cafà © concept, the Starbucks Card, the digital app ‘shake to pay’ to the corporate culture that overall makes the Starbucks Experience are some of the reasons why Starbucks has maintained its dominance in the coffee industry. This report will look in to its activities involving